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Corporate Event Planning: Top Questions to Consider
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Corporate Events

Corporate Event Planning: Top Questions to Consider

an employee of a company that is holding corporate events speaking with his coworkerHosting corporate events is a great way to stay competitive and relevant in an overcrowded industry. Corporate events bring employees, current and prospective clients, and business partners together to discuss new ideas and how to grow the company. To ensure that you are on the right track during the event planning process, there are a number of questions you should ask. With more information at your disposal, you can reduce the odds of errors and delays and maximize your chances of a successful corporate event.

Questions to Ask When Corporate Event Planning

1. How Many People Will Be Attending?

It is important to get an estimate for the number of attendees you will have at your corporate event. If you estimate too many people, you could end up losing money that could be better spent elsewhere. Guess too few and some guests may miss out on good food and activities. If you prefer traditional methods, consider sending out RSVP cards to your guests. You can also use technology such as social media to get an estimate. You can also calculate based on who you could realistically expect to come.

2. How Will I Inform Employees of the Event?

As you want as many employees as possible to attend your corporate event, it is important to plan far in advance. You should ideally let your staff know several weeks before the event date, or if possible, a couple of months. There are numerous ways that you can inform employees of the event, such as through standard mail, email, or newsletters sent out at work. To ensure that the event is not forgotten, send follow up emails a couple weeks before the event, a couple days before the event, and again the day before the event.

3. What Kind of Event Will Be Most Successful?

Corporate events can range from incentive trips and trade shows to board meetings and seminars. However, one of the most popular types of corporate events includes team building activities. Whether on-site or off-site, team building exercises are one of the best ways to identify leadership skills and develop critical thinking in your organization. In addition, corporate events involving team bonding exercises can be a fun way for your team to get together and have fun. There is no better way to build better teamwork and stronger communication within the workplace.

4. What Will the Company Gain from the Event?

a corporate event held by a large company through a team building companyCorporate events can provide a wide range of benefits to both employees and management. As more and more companies push to digitalize business operations, the need for face-to-face communications continue to grow. A corporate event allows businesses to meet prospects, build relationships, and sell more products and services. Corporate events also allow employees to get to know one another better. Through various exercises and events, employees can learn each other’s skillsets, knowledge base, and leadership abilities. This can come in handy later on when working together on projects in the workplace.

5. How Will the Company Receive Feedback from the Employees?

Feedback from employees is crucial following a corporate event. When employees provide feedback to management, higher ups are able to make any necessary changes that help make staff happy and to create a more pleasant work environment. There are many ways for companies to receive feedback, such as through email or special web pages that allow for private commenting. For a more personal approach, employees should also be able to talk face-to-face with management about their ideas and concerns without fear of judgment or retaliation.

6. Can I Schedule this Event Again for Future Corporate Events?

If you find that the event is successful, there is a likelihood that you will want to schedule another one in the future. Unfortunately, not all types of events can be easily replicated. Certain types of corporate events, such as team building exercises, can be sought again and again. There is also room for flexibility as team building activities can be scheduled on-site or off-site depending on the unique needs of the company. The ability to reschedule events is highly important as you may want to use team building exercises to welcome new employees to the team later on.

Schedule a Corporate Team Building Event

Team building activities have been found to deliver countless benefits to staff in the workplace, such as improved productivity, improved communication, increased motivation, and positive reinforcement among workers and management. These exercises can also act as a fun bonding event that promotes trust, confidence, and responsibility. Businesses as a whole can greatly benefit from corporate events consisting of team building exercises as these activities can be useful for targeting staff with impressive leadership skills. Learn more about team building activities or schedule your corporate event today by contacting Bond’s Team Building.

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The Corporate Event Planning Checklist

a company event that was set up through corporate event planningCorporate events are a fun and effective way to engage employees, clients, business partners, and industry professionals all in one convenient location. To ensure that the event goes off without a hitch, it is important to properly organize each aspect in a detailed plan. From the event location to the type of food you will serve, each component is as important as the next. If you are planning an upcoming business function, follow this corporate event planning checklist to ensure you are on the right track.

1. Select a Date

One of the first things you will need to do when planning a corporate event is to select a date. Make sure that the date and time you choose does not interfere with any other business obligation currently on the calendar and that everyone who needs to attend is available on that date and time to attend.

  • Ideally, you should have a backup date and time in case the first must be cancelled due to bad weather or some other reason.
  • Most businesses choose to hold corporate events on the weekend which allows for a higher number of attendees.

2. Book a Venue

As one of your biggest expenses, the venue you choose for the corporate event is highly important. The rental should be large enough to accommodate the projected attendance list and available on your chosen date and time. You also want the venue to have a professional ambiance that is reflective of your business and its mission.

  • Does the venue have multiple rooms for different activities?
  • Are local vendors available to provide services?
  • Does the venue offer tables, chairs, and audio and visual equipment?
  • Is there adequate parking space?
  • Will there be janitorial staff onsite during the event to maintain the premises?

3. Set Business Goals and Objectives

business goals and objectives for a corporate eventHaving set business goals and objectives from the get-go can help reaching them more realistic. Have a general idea of how many people you want to attend the event and find ways to reach this number. Do you want your conference to turn a profit? If so, consider how much you want to make in total.

  • Set ticket prices to help accommodate your goal and find ways to keep other costs low.
  • Jot down a rough budget that includes estimated costs to determine if turning a profit is possible.

4. Establish Activities

When creating a corporate event plan, consider what activities will fill up the course of the event. It can be a good idea to start with an icebreaker to get your guests comfortable. Then you can add in workshops, product launch presentations, guest speakers, and tradeshow expos. Leave time open in the schedule for breaks and lunch.

  • Leave extra time in the schedule to allow for delays and technical problems.
  • Consider hosting an after-party that is more laidback.
  • Schedule team-building activities designed to bring your staff together. This can be a great addition to your corporate event as it fosters creativity, positivity, and collaboration among employees.

5. Look for Sponsors

Businesses of all sizes are often happy to sponsor events that are relevant to their industry or beliefs. Start your search by thinking of businesses that you would consider to be good sponsors. While these businesses may not want to sponsor you, writing down ideas can help get the thought process going.

  • Look at similar events to yours to see who sponsored them.
  • Have a great sponsor proposal ready for when you need it.
  • Be clear about your platform and demographic.
  • Know exactly what you can offer your sponsors in return for their support.

6. Choose Speakers

a woman who is speaking at a corporate eventChoosing professionals to speak at your event can be challenging. Not everyone who claims to be a “public speaker” has the background and communication skills needed to really move an audience. The content and the delivery of the speech need to be authentic if you want the speaker to connect to the audience and form a line of trust.

  • Compile a list of possible speakers.
  • See what speakers have performed at events similar to yours.
  • Determine what value the speakers you choose will provide.
  • Contact the speakers and invite them to your event.

7. Finalize Your Event

After drafting a schedule and finalizing details for the chosen venue, take a few moments to plan the smaller components of your corporate event. On-site advertising should be included to tell your guests exactly who the event is for. Consider having posters and banners printed or hand our flyers or brochures to guests.

  • Consider who will cater your event and what will be served.
  • Plan to have security personnel at specific points throughout the venue.
  • If the event is in a different city, determine if transportation or lodging will be needed for guests.
  • Send reminders to guests through mail, social media, and/or email.

Schedule Your Corporate Event Today

Corporate event planning can be a long and tedious process. However, an organized corporate event can also be highly successful. When creating your checklist, be sure to schedule your team building activities ahead of time. Contact Bond’s Team Building for more information or to reserve your date.

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Recent Posts

  • Corporate Event Planning: Top Questions to Consider
  • The Corporate Event Planning Checklist
  • Benefits of Team Building Activities
  • Top Team Building Ideas for Corporate Events
  • Activities to Improve Communication Skills Within a Team

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